Types of measurement scales and give an example of each.

October 26, 2019


Name four types of measurement scales and give an example of each
The Four Scales of Measurement. Data can be classified as being on one of four scales: nominal, ordinal, interval or ratio. Each level of measurement has some important properties that are useful to know. For example, only the ratio scale has meaningful zeros.
Types of Data & Measurement Scales: Nominal, Ordinal, Interval and Ratio
In statistics, there are four data measurement scales: nominal, ordinal, interval and ratio. These are simple ways to sub-categorize different types of data (here’s an overview of statistical data types). This topic is usually discussed in the context of academic teaching and less often in the “real world.” If you are brushing up on this concept for a statistics test, thank a psychologist researcher named Stanley Stevens for coming up with these terms.
These four data measurement scales (nominal, ordinal, interval, and ratio) are best understood with an example, as you’ll see below.
Nominal
Let’s start with the easiest one to understand. Nominal scales are used for labelling variables, without any quantitative value. “Nominal” scales could simply be called “labels.” Here are some examples, below. Notice that all of these scales are mutually exclusive (no overlap) and none of them has any numerical significance. A good way to remember all of this is that “nominal” sounds a lot like “name” and nominal scales are kind of like “names” or labels.Examples of Nominal Scales
Note: a sub-type of nominal scale with only two categories (e.g. male/female) is called “dichotomous.” If you are a student, you can use that to impress your teacher.

Bonus Note #2: Other sub-types of nominal data are “nominal with order” (like “cold, warm, hot, very hot”) and nominal without order (like “male/female”).
Ordinal
With ordinal scales, the order of the values is what’s important and significant, but the differences between each one are not really known. Take a look at the example below. In each case, we know that a #4 is better than a #3 or #2, but we don’t know–and cannot quantify–how much better it is. For example, is the difference between “OK” and “Unhappy” the same as the difference between “Very Happy” and “Happy?” We can’t say. Ordinal scales are typically measures of non-numeric concepts like satisfaction, happiness, discomfort, etc.

“Ordinal” is easy to remember because it sounds like “order” and that’s the key to remember with “ordinal scales”–it is the order that matters, but that’s all you really get from these.

Advanced note: The best way to determine central tendency on a set of ordinal data is to use the mode or median; a purist will tell you that the mean cannot be defined from an ordinal set.
Example of Ordinal Scales
Interval
Interval scales are numeric scales in which we know both the order and the exact differences between the values. The classic example of an interval scale is Celsius temperature because the difference between each value is the same. For example, the difference between 60 and 50 degrees is a measurable 10 degrees, as is the difference between 80 and 70 degrees.

Interval scales are nice because the realm of statistical analysis on these data sets opens up. For example, the central tendency can be measured by mode, median, or mean; standard deviation can also be calculated.

Like the others, you can remember the key points of an “interval scale” pretty easily. “Interval” itself means “space in between,” which is the important thing to remember–interval scales not only tell us about an order but also about the value between each item.

Here’s the problem with interval scales: they don’t have a “true zero.” For example, there is no such thing as “no temperature,” at least not with celsius. In the case of interval scales, zero doesn’t mean the absence of a value but is actually another number used on the scale, like 0 degrees celsius. Negative numbers also have meaning. Without a true zero, it is impossible to compute ratios. With interval data, we can add and subtract, but cannot multiply or divide.


Confused? Ok, consider this: 10 degrees C + 10 degrees C = 20 degrees C. No problem there. 20 degrees C is not twice as hot as 10 degrees C, however, because there is no such thing as “no temperature” when it comes to the Celsius scale. When converted to Fahrenheit, it’s clear: 10C=50F and 20C=68F, which is clearly not twice as hot. I hope that makes sense. Bottom line, interval scales are great, but we cannot calculate ratios, which brings us to our last measurement scale…

Example of Interval Scale
Ratio
Ratio scales are the ultimate nirvana when it comes to data measurement scales because they tell us about the order, they tell us the exact value between units, AND they also have an absolute zero–which allows for a wide range of both descriptive and inferential statistics to be applied. At the risk of repeating myself, everything above about interval data applies to ratio scales, plus ratio scales have a clear definition of zero. Good examples of ratio variables include height, weight, and duration.

Ratio scales provide a wealth of possibilities when it comes to statistical analysis. These variables can be meaningfully added, subtracted, multiplied, divided (ratios). The central tendency can be measured by mode, median, or mean; measures of dispersion, such as standard deviation and coefficient of variation can also be calculated from ratio scales.
This Device Provides Two Examples of Ratio Scales (height and weight)
Summary
In summary, nominal variables are used to “name,” or label a series of values. Ordinal scales provide good information about the order of choices, such as in a customer satisfaction survey. Interval scales give us the order of values + the ability to quantify the difference between each one. Finally, Ratio scales give us the ultimate–order, interval values, plus the ability to calculate ratios since a “true zero” can be defined.

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