How new business companies use social media for gaining profits and attracting new clients?
Why use social media?
As traditional methods of marketing to customers like advertising or direct mail become less and less effective, businesses are turning to social mediums to connect in positive ways with consumers and the people who influence them. We need to be acutely aware just how social media has fundamentally changed the way we are connecting, communicating and collaborating as individuals, and therefore society as a whole.
The key to social media success is not to get hung up on the tools and technology but to focus on how you can use them more effectively to:
- increase the visibility of your personal brand and that of your business
- build and cultivate your personal and professional networks
- develop and grow relationships with customers and influencers
- engage in real-time two-way interaction with people, including answering queries
- publish and distribute original content that demonstrates your expertise
- share curated links to relevant information that adds value to the lives of your customers
- communicate with your community of followers, advocates, and supporters
- ultimately generate new leads and boost sales for your business.
1. Build a Credible Reputation
Building a credible presence for your business on social media isn’t as complicated as it sounds.
You can begin this process by building brand awareness. The best way to do this is to create an online presence that's a perfect representation of who you are both online and offline.
Start by translating your brand through visual marketing. From your logo to your website, blog and social media graphics - you need to design a look and feel that matches your persona.
Find someone who can help create graphics that match that essence. Create captivating and professional visuals that represent you and your business.
2. Attract Potential ClientsDuring this training, Peg told the story of her hairdresser, Betsy. Betsy owns B & B Style Salon in New Hampshire.
Betsy wanted to learn how to use social media for her small business -- and Peg suggested that she use Facebook and Instagram to attract potential new clients.
If you’d like to do this for your local business also, the first step is to make sure the geotagging on your Facebook Business Page is set up properly.
3. Connect With Like-Minded Business Professionals
In the social media world, relationships are everything.
Whether you’re on LinkedIn building your professional network or responding to your tweets -- it’s important to set aside some time to connect with like-minded professionals.
As a small business owner, you’re probably cringing at the thought of spending valuable time engaging with peers on social media.
4. Diversify Your Marketing Efforts
We’ve all heard the saying, “Don’t put all your eggs in one basket.”
Just like with your offline marketing, you should definitely diversify your online marketing efforts.
Instead of focusing on the demographics of the customers you HAVE -- consider focusing on the customers you WANT.
If you don’t have a clear understanding about which social networks to be on, Peg recommends you start with a presence on:
- Facebook (be sure to set up the geotargeting)
- Instagram (excellent for small business)
- LinkedIn (like an international Rotary Club!)
- Twitter (listening to the conversations on Twitter will provide valuable insight)
5. Repurpose Top ContentAs you learn how to use social media for your small business -- you're very quickly going to see how time-consuming it is to create new content.
For that reason, Peg suggests that you become a repurposing master!!
We make this a daily habit here at Post Planner. We think repurposing content is a brilliant way to keep putting new forms of content out there without recreating the wheel.
6. Make Your Time and Money Count
As a small business owner -- you know time IS money.
We’ve all had those days when we get on Facebook to work, but then we see a post from a friend… and suddenly 2 hours go by. Sound familiar?
If you want to use social media for your small business in the most efficient way possible, it’s important to FOCUS each time you log onto social media.
7. Drive Traffic to Your Website/Blog
Your website/blog is the foundation of all your online marketing efforts.
It’s the place where your potential customers will go when they're deciding whether or not to do business with you.
It's what people will remember when they think of your business.
You can read 15 Ways to Get Leads on Social Media (Marketer’s Guide) to get an understanding of how to drive traffic back to your website/blog effectively.
8. Use the Right ToolsAs a small business owner -- the right tools can be your best friends.
They'll help you get organized and create a method to the madness.
Using the right tools will save you time, money and a whole lot of frustration.
Some tools that Peg uses are:
- Post Planner
- Sprout Social
ConclusionIf there's one theme in Peg’s tips -- it’s that small changes can make a huge impact on the success of your social media marketing.
You don't need a huge following or social media presence on every site.
You just need to put some data, strategy, and tools behind your efforts!
Soon you'll see that you can use social media for your small business without feeling overwhelmed or breaking the bank.