Qualitative and Quantitative Research

September 17, 2019

Difference Between Qualitative and Quantitative Research

Research is the most extensively used device to increase and brush-up the inventory of expertise approximately something and someone. In the field of advertising, commercial enterprise, sociology, psychology, technology & technology, economics, etc. There are general approaches to accomplishing studies, i.E. Qualitative studies or quantitative studies. While qualitative research relies on a verbal narrative like spoken or written statistics, quantitative research uses logical or statistical observations to draw conclusions.
There exists a fundamental distinction between two types of data: Quantitative data is information about quantities, and therefore numbers and qualitative data regards phenomenon which can be observed but not measured, such as language.

Qualitative research is a method of inquiry that develops an understanding of human and social sciences, to find the way people think and feel.

Qualitative research is multimethod in focus, involving an interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of, or interpret, phenomena in terms of the meanings people bring to them.

Quantitative research is a research method that is used to generate numerical data and hard facts, by employing the statistical, logical and mathematical technique.

Quantitative research gathers data in a numerical form which can be put into categories, or in rank order, or measured in units of measurement.  This type of data can be used to construct graphs and tables of raw data.


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