September 17, 2019




New technologies in the cosmetics business

Consumers are becoming a progressively digital practicality variety. Time is precious and many consumers don’t want to waste theirs trying to interpret which invention out of many impeccably contests their requirements. They assume a unified path from idea to buy and today’s brands are all too enthusiastic to accommodate.
In the beauty industry, technology is an imperative driver for modification as well as for the success of companies in this opposition to tap into buying power. The key drivers of new technology are firstly to create new resolutions to customers’ demands; and secondly, to enrich customer familiarity and linking.
Beauty products are tangible by nature; clients are used to trying them out in person, seeing what they look like in real life and having their questions answered by in-store seasoned experts. But the tides are turning.
According to a L2, e-commerce sales for beauty products are on the up. Consumers no longer just restock accustomed items but are starting to learn about and momentously purchase unfamiliar products. The report cites guided marketing as a beneficial way to simplify discovery and purchase. Beauty brands are using guided marketing tools to adapt researchers to purchasers.

It’s unsurprising that brands are turning their attention to cybernetic interface with their customers, in the light of data representing that Millennial and Gen Z beauty consumers spend more time interacting with others online than in the physical world. A report by Live Person found that 61.8% of consumers around the world, aged from 18-34, would rather leave their wallet at home rather than leave their phone. Sixty-five percent interconnect with others more online than in person. And people within this age range treat their phones as an allowance of themselves, with 70.1% sleeping with their phone within arm’s reach. Significantly, a great mainstream of 69.5% can see a future in which 100% of purchases take place online.
By applying such necessity on digital devices, it reasonably follows that today’s consumers suppose a high level of luxury and online contact with the brands they purchase from. But customer involvement isn’t the only area in which brands are using technology to drive change and sales.

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