Based on the needs of the commissioned company, an outline for social media marketing was made and social media experts were interviewed to grasp a holistic idea on how the market is perceived. Centered on literature reviews and interview results, guidelines for the photography company were made. The idea behind only focusing on certain social media platforms was to emphasis on only the ones that are relevant for a photography company based in Finland.
It was important to draw more traffic to the website, Facebook and also Pinterest –pages of the company. The interviews, as well as social media optimization rules, signified content quality in being an important aspect on generating traffic. It was agreed upon that blog posts were to be designed beforehand, emphasizing on quality and attractiveness for potential customers. Another noteworthy aspect in the rules of SMO was making content sharing easy, which was executed by having a “Share”-button on the website. This enabled distribution on Twitter, Pinterest, but also Facebook.
The guideline offers important concepts regarding social media generally as well as offering ideas on how to incorporate the most important social media platforms in the 47 company. If taken further, there could have been results on how the proposed plan was executed and what the results were. It is vital for companies to first search what kind of social media possibilities are out there, then start thinking of the goals wanted from social media marketing, search for references on how clientele acts in the target market and then use social media in real time, not forgetting about quality in content.